AR Game Designer — Mobile & WebAR

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<strong>About The Project<br><br></strong>We are developing an augmented reality entertainment experience that transforms physical family-friendly, Horror-themed tombstones into interactive monster encounters.<br><br>The product combines physical retail merchandise with two levels of digital experience:<br><br><strong>Phase One — WebAR:</strong> A frictionless 10–15 second cinematic experience triggered by scanning a QR code. The monster appears to emerge directly from the physical tombstone.<br><br><strong>Phase Two — Mobile Game:</strong> A native iOS and Android experience where players confront monsters in their own environment using a supernatural “Van Helsing-inspired” weapon system, capture them, and return them to their graves.<br><br>We are looking for an <strong>AR Game Designer</strong> to own the gameplay design and help turn the creative concept into simple, compelling, highly repeatable interactions.<br><br><strong><strong>What You'll Do<br><br></strong></strong><ul><li>Define the core gameplay loop for short-form AR monster encounters. </li><li>Design intuitive mechanics that work naturally with a smartphone camera and physical tombstone. </li><li>Develop the interaction between the player, monster, environment, and virtual weapon. </li><li>Design a supernatural weapon mechanic capable of firing plasma or fantastical energy, weakening/capturing monsters, and dragging them back into their graves. </li><li>Determine how each monster (3) behaves during encounters and where character-specific mechanics add meaningful value. </li><li>Design encounters that are immediately understandable and satisfying within approximately 15–30 seconds while supporting longer play sessions. </li><li>Establish progression, scoring, replayability, difficulty, rewards, and player feedback systems. </li><li>Explore how leaderboard and competitive mechanics can extend engagement. </li><li>Help determine whether multiplayer/social gameplay belongs in the initial product or future roadmap. </li><li>Design onboarding that requires minimal instruction and gets users into the experience quickly. </li><li>Work closely with AR engineers to design around real-world tracking, mobile hardware, performance, safety, and environmental constraints. </li><li>Collaborate with animation, VFX, audio, character art, and engineering so gameplay mechanics feel integrated rather than layered onto the experience. </li><li>Prototype, playtest, evaluate, and rapidly iterate mechanics based on client and user feedback. </li><li>Help establish systems that can expand beyond Halloween into additional characters, seasonal variants, collectibles, and future experiences. <br><br></li></ul><strong><strong>What We're Looking For<br><br></strong></strong><ul><li>Professional experience as a Game Designer, AR Game Designer, Systems Designer, or Gameplay Designer. </li><li>Experience designing mobile, AR, VR/XR, location-based, or other interactive real-time experiences. </li><li>Strong understanding of short-form gameplay loops and immediate player feedback. </li><li>Ability to translate a broad creative idea into clearly defined mechanics, rules, states, and interactions. </li><li>Strong understanding of player motivation, progression, reward, difficulty, and replayability. </li><li>Experience designing gameplay around physical movement, camera-based interaction, or spatial environments. </li><li>Ability to communicate mechanics clearly through design documentation, diagrams, prototypes, and direct collaboration with developers. </li><li>Comfortable working in a fast-moving prototype environment where gameplay is continuously tested and refined. </li><li>A portfolio of work is mandatory. <br><br></li></ul><strong><strong>Nice to Have<br><br></strong></strong><ul><li>Hands-on Unity experience. </li><li>Experience with AR Foundation, ARKit, ARCore, 8th Wall, or comparable AR platforms. </li><li>Experience designing combat, capture, projectile, aiming, or physics-based mechanics. </li><li>Experience with physical products, toys-to-life, location-based entertainment, or connected collectibles. </li><li>Familiarity with multiplayer and leaderboard systems. </li><li>Experience designing family-friendly horror entertainment. <br><br></li></ul><strong><strong>The Design Challenge<br><br></strong></strong>The gameplay should be <strong>family friendly and simple enough to understand immediately but satisfying enough that players want to do it again.<br><br></strong>This is not intended to become a complicated combat game. The “magic” comes from seeing a physical object come alive, confronting the creature in your own environment, and having an interaction that feels responsive, theatrical, and fun.<br><br>The physical tombstone, AR character, weapon, VFX, animation, spatial audio, and gameplay should feel like one experience and not separate features.<br><br>

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