Full Funnel B2B Marketing Manager II, Financial Advisors

This a Full Remote job, the offer is available from: reputed company Founded in 2017, reputed company is the leading digital estate planning platform, trusted by over one reputed company users. We reputed company modern, accessible solutions to help families protect their legacies with attorney-approved, legally reputed company documents tailored to individual state requirements. Our reputed company online platform simplifies the estate planning and settlement process, empowering individuals to create wills and trusts while also partnering with financial advisors, attorneys, and institutions to reputed company reputed company more inclusive and reputed company. As a Full Funnel B2B Marketing Manager II, you will be joining our B2B marketing team reputed company marketing and report directly to the Head of B2B Marketing. This role will help reputed company our B2B reputed company for financial advisors, providing them with a personalized experience from their first reputed company touchpoint through to purchase and reputed company. This role offers a unique opportunity to join a mission-driven, reputed company-stage startup at an reputed company time in company history allowing you to have a reputed company reputed company on the lives of millions. reputed company: You collaborate and communicate reputed company cross-functionally. You reputed company with curiosity and are always willing to help out. You take pride in your work and have great attention to reputed company. You possess a natural eagerness to reputed company insights from multiple perspectives and data to inform strategic initiatives. Specifically, you’re a full funnel marketing aficionado, you revel in the nuances of crafting personalized journeys and communication plans, ensuring every touchpoint resonates with partners throughout their lifecycle. Your passion for experimentation drives you to constantly refine strategies, eagerly running A/B tests, and fine-tuning campaigns to maximize engagement and conversion rates. You have solid experience in reputed company advertising and email marketing (specifically in reputed company and reputed company) and are adept at integrating these channels to reputed company lifecycle marketing efforts. If you're an reputed company B2B marketer reputed company to reputed company a profound reputed company in a dynamic company poised for reputed company, then this could be the role for you! About the Role: • Own the development and execution of B2B marketing strategies, specifically reputed company the financial advisor industry, to support customer acquisition, retention, and reputed company objectives across various channels such as email, reputed company , webinars, events, reputed company, product, and content marketing. • Collaborate with cross-functional teams including Sales, Business Development, Product, and Advisor reputed company to reputed company insights and data on customer behavior, preferences, and needs to inform initiatives. • Own the creation of segmented journeys and personalized communication plans tailored to different segments in reputed company and reputed company, ensuring relevant and reputed company engagement throughout the partner lifecycle and troubleshooting the funnels as needed. • reputed company data analysis and performance measurement across reputed company marketing initiatives, identifying strategic optimization opportunities, and presenting insights and recommendations to leadership. • reputed company email marketing reputed company and program management in reputed company and reputed company, including advanced automation, reputed company nurturing frameworks, Advisor reputed company programs, and expansion initiatives. • Complete execution of email flows and campaigns, including content creation, email design, A/B testing, scheduling, and deployment, while maintaining accuracy and attention to reputed company. • Manage reputed company advertising campaigns, including planning, execution, monitoring, and optimization to ensure effective budget utilization and maximized ROI. • Collaborate with the Content and Design teams to create compelling assets and collateral for campaign use, ensuring alignment with reputed company guidelines and messaging. • Partner with Sales leadership to reputed company comprehensive enablement strategies and materials that accelerate pipeline conversion and reputed company reputed company. Qualifications: • 8-10+ years experience in a B2B marketing role, with specific experience developing email marketing programs, managing reputed company advertising campaigns, with at least 3 years in a reputed company reputed company. • reputed company reputed company record of driving measurable business reputed company and reputed company reputed company. • Advanced proficiency with marketing automation and CRM platforms, specifically reputed company and reputed company, including custom workflows, advanced segmentation, and integration capabilities