Note: The job is a remote job and is open to candidates in USA. HubSpot is an AI-powered customer platform providing software, integrations, and resources that help businesses connect marketing, sales, and service. The Senior Product Marketer will lead the go-to-market strategy, positioning, messaging, launches, monetization narratives, and adoption programs for Breeze Assistant, partnering with cross-functional teams to accelerate customer value and growth. The role also develops enablement assets, gathers market insights, and uses AI-powered workflows to improve marketing operations.
Responsibilities
Lead end-to-end go-to-market strategy and execution for Breeze Assistant, including positioning, messaging, launches, and ongoing commercialization
Define the customer-facing narrative for AI credits and usage-based monetization, helping customers understand value, consumption, and ROI
Partner closely with Product, Pricing, Engineering, Sales, Customer Success, and GTM Enablement to deliver coordinated product launches and adoption programs
Build messaging frameworks, demo narratives, playbooks, and customer-facing assets that enable field teams to confidently position Breeze Assistant
Own and evolve HubSpot’s AI Use Case Library, helping customers discover practical ways to solve marketing, sales, and service challenges with AI
Gather customer insights, competitive intelligence, product feedback, and market trends to continuously refine positioning and messaging
Develop scalable enablement programs that improve seller confidence, customer activation, and adoption of AI capabilities
Leverage AI-powered workflows to improve messaging development, content creation, competitive analysis, and operational efficiency
Skills
* 5+ years in Product Marketing or a related B2B SaaS go-to-market function
* Exceptional positioning, messaging, and storytelling skills, with the ability to translate technical AI concepts into clear customer value
* Experience developing sales enablement content that improves field readiness and customer adoption
* Strong executive communication, stakeholder management, and influence skills
* Experience partnering closely with Product Management, Pricing, Sales, and Customer Success teams
* Comfort operating in fast-moving, ambiguous environments where priorities evolve quickly
* Experience using AI tools to improve content creation, research, analysis, or operational scale
* Experience marketing AI-powered products or platform capabilities
* Familiarity with usage-based, consumption-based, or credits-based pricing models
* Experience supporting platform or ecosystem product launches that span multiple product teams
* Experience building product narratives that connect multiple products into a unified platform story
* Background supporting enterprise SaaS or product-led growth motions
Benefits
On-target commission for employees in eligible roles
Annual bonus targets under HubSpot’s bonus plan for eligible roles
Eligibility to participate in HubSpot’s equity plan to receive restricted stock units (RSUs) for eligible roles
Overtime pay for roles that may be eligible
Flexibility to work remotely or from the office
Company Overview
HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. It was founded in 2006, and is headquartered in Cambridge, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is