MarTech & Automation Specialist

Company Description

Mission Driven Marketing is a growth partner for service businesses, and mission-led organizations. We specialize in lead generation systems, paid media, automation, landing pages, tracking, and conversion infrastructure for clients who need dependable execution and measurable results.

Services span SEO, Google/Meta/YouTube advertising, performance-led creative, and funnel and positioning strategy that compounds results over time. The company is intentionally focused, with a boutique approach, working only with clients where it is confident it can win, and is committed to strategic, ethical, and continuous improvement in every engagement.

Role Description The MarTech & Automation Specialist is a remote, contract role responsible for designing, implementing, and maintaining marketing technology and automation workflows across client accounts. This role will configure and optimize marketing and sales automation platforms (such as CRM, email, and funnel tools), connect data sources, and build processes that improve lead flow, tracking, and performance reporting.

Day-to-day tasks include creating and refining automation journeys, setting up tagging and event tracking, testing and troubleshooting workflows, and collaborating with performance marketers and strategists to translate campaign goals into scalable systems. The specialist will also document processes, ensure data quality across tools, and proactively identify opportunities to increase efficiency and reliability in the MarTech stack.

What We're Looking For The ideal candidate knows how to:

• Build and manage AI voice workflows
• Connect them to CRM and automation systems
• Implement accurate tracking through GTM, GA4, and ad platform pixels

Landing page edits and light development work are part of the role, but they are secondary to the core need: automation and tracking implementation

Responsibilities

Primary — Automation & Tracking

• Build and maintain AI voice receptionist systems using tools such as Quo, Sona, Voiceflow, or similar platforms
• Configure call routing for after-hours coverage, overflow handling, and human handoff paths
• Connect AI voice systems with CRM and automation workflows, including lead capture, booking actions, and deduplication logic
• Set up and maintain Google Tag Manager containers (triggers, tags, variables, and event logic)
• Implement GA4 event and conversion tracking across websites and landing pages
• Install, test, and troubleshoot Google , Meta Pixel, and call-tracking implementations
• QA forms, attribution flows, and tracking accuracy across client websites

Secondary — Landing Pages & Development

• Create or make light landing page updates in HTML/CSS, WordPress, Webflow, or similar tools
• Handle minor development tasks related to forms, tracking scripts, validation, and frontend fixes
• Document implementations clearly and communicate progress, blockers, and next steps

Qualifications

• Strong skills in Process Automation and Automation to design, build, and optimize end-to-end marketing workflows and integrations across multiple platforms
• Hands-on experience with Troubleshooting complex technical issues in MarTech stacks, including diagnosing integration problems and resolving data or tracking discrepancies
• Ability to design and execute Test Cases and apply Quality Assurance best practices to validate automations, data flows, and campaign triggers before and after launch
• Proficiency with common marketing and sales tools (e.g., CRM, email automation, analytics, tag managers) and comfort working with events, pixels, and UTM structures
• Strong analytical and documentation skills, with the ability to translate marketing requirements into clear technical specifications and process diagrams
• Effective remote collaboration skills, including clear written communication, reliable time management, and experience working with cross-functional teams
• 2+ years hands-on experience with AI voice automation tools (Quo, Sona, Voiceflow, or similar)
• Proven experience building AI receptionist or call automation workflows connected to CRMs or downstream systems
• Strong experience with Google Tag Manager and GA4 implementation
• Experience installing and troubleshooting Google , Meta Pixel, and call-tracking tools
• Working knowledge of APIs, webhooks, JSON, and system integrations
• Basic to intermediate HTML, CSS, and light JavaScript for tracking and landing page work
• Clear written English and reliable communication

Preferred Qualifications

• Prior experience in performance marketing, demand generation, or growth environments is highly beneficial
• Familiarity with SEO or paid media operations is a plus
• Experience with Jobber, GoHighLevel, HubSpot, Salesforce, or similar CRM/automation systems
• Experience with data layers, custom events, and advanced attribution setups
• Agency experience supporting multiple clients at once
• Experience in home services, local lead generation, or call-driven businesses
• Relevant education or equivalent practical experience in marketing technology, data, engineering, or a related field

What We Offer

• Part-time remote role, 20–25 hours per week
• Competitive compensation based on experience and proven capability
• Flexible work schedule with some overlap preferred during CET and PST business hours
• Clear scope focused primarily on automation, tracking, and light development (not creative or general VA work)
• Direct collaboration and work with agency leadership on high-impact client systems

How to Apply

Please send the following

• Resume or LinkedIn profile
• 2 examples of AI voice automation projects completed (tools used + what you personally owned)
• 2 examples of GTM/GA4 or tracking implementations completed
• 1 example of landing page or light frontend work completed
• Short note explaining relevant experience with AI voice tools and tracking

Email: [darjan@missiondrivenmarketing.com] Subject line: "MarTech & Automation Specialist — [Your Name]"

We'll respond with interview timing if you're a match.